The internet provides a wide array of ways to connect digitally with customers, researchers and other businesses. The information online continues to outpace print and for business, a website can help increase your visibility, credibility, and assist visitors in finding your business and helping themselves 24/7. The terms below are some of the terms to know when contemplating a website.
web user has online access, which method they use determines how
quickly websites and content appear on a browser window. Cable,
DSL, and wireless technologies are some of the broadband options.
Just because more users are utilizing broadband, doesn't mean that
your website needs to have large files and content to entertain,
unless that is your business.
text, images, interactions that are included in a website. Important
to categorize into related groupings, if there is enough info,
divide into pages within those groups. Content can be wide (a variety
of topics) or deep (gradually greater detail about more specific
groups or items). See Static and Dynamic below for more info.
word or phrase used to find a website, often ends with .com, .org,
.net or a number of new forms recently added. The domain name has
no spaces and can use -, _ , or numbers and letters. It is also
called: URL, web address, and when it is hosted on services that
allow email or webmail, can become firstname.lastname@example.org or similar.
that automatically changes (the date on a web page, for instance),
or may allow interactions of what you see; interactive content
could be in this category (Flash Movie that you can pause, change,
play, alter in some way), or forms that take you to database items.
Flash File that allows an interactive image of a document to be
seen online and gives user the opportunity to zoom or print, and
if created from a Word or Excel file can be searchable and text
selectable. Flash and FlashPaper may not be visible on some government or corporate computer systems - due to possible perceived security problems - so know whether customers can view FLASH content.
a web page is printed, there are some ways to control the width
and overall look, however, web users use a variety of printers,
browsers, and some customize their print settings. Therefore, you
have limited control over what will print for everyone. There are
two common ways to maintain a "controlled print" — with
Acrobat PDF files and FlashPaper files. Both file types are Adobe
products and you may download the Acrobat Reader or Flash Player
for transactions like E-commerce or protected interactions online
that need privacy or encryption. Example of the technology: SSL
content does not change unless the actual content is revised by
the web designer or client. No interactions are involved, except
navigation to other pages or links. Email links may be active but
are not like forms.
TWITTER—Social Media allows user to send comments up to 140 characters in length to followers. Important to determine plan for making "Tweets" valuable and of interest to your followers.
Web Design—the "look
and feel" of a website. A website's visual identity, branding
Often begins with a "mockup" or image of what
the website (page) might look like and when design is approved,
moves to creation of a "live" web page with text and
images as determined necessary.
location that stores your website. A company is leasing space to
you for your website. The servers and types of "pipelines" or
technology connecting those servers to the internet help determine
the speed and availability of your website.
actual files that contain your content and are located in the space
allocated to you by your web host.