Have you ever read the marketing materials for something and it sounded easy, fast, simple and low-cost or free? Ok, I admit it, I have and I’ve tried some of those products or services. Often, what I received was experience – the kind that comes when you don’t get the result that was marketed.
The world-wide web is no exception. Often, products/services that are DIY or free have stipulations in the details that might make you think twice – if you read them thoroughly.
For instance, years ago, I bought hosting that offered a FREE domain. Imagine my surprise when years later I discovered that I had mistakenly agreed to “lease” my domain name, the hosting company owned it. What happened when I tried to move my hosting? I spent a lot of time and effort to buy my domain name that I had printed on business cards and shared with scores of people over the years. Don’t make this mistake!
Advice can save you lots of time and money!
I began creating webpages in the late 1990’s – using notepad and a lot of trial and error. The tools that I have access to and work with daily make the process go more quickly with more flexible results. That knowledge gives me insight that you may spend hours or maybe weeks to figure out – depending on how busy you are building your business and how patient you are when figuring out the technical details for those DIY projects.
Several of my previous posts share important pieces of the process and are designed to help demystify the web and website prep.
Take Time to PREPARE
Not only should you take the time to research what your clients want to find on your website, but you should also have:
- a plan of what you would like to have on your website (wish list), you can always adjust it based upon your budget or materials you can produce
- a budget for the design, hosting, and ongoing updates – interactions online
- marketing materials started (logo, company colors, and if you have a “style sheet” of the font and way that print materials should reflect your company)
- look at your competitors’ websites too
If you use a DIY option:
- How will you know that your work and effort will result in the search engines actually finding your website?
- How much time will you need to figure out the tech terms that you may need to know?
- Is there any support offered with the DIY service? If so, does it cost you per minute or a long distance call?
- Do you have someone to coach you if you get stuck? On content or how to make something work?
- How many other companies will have the same look of your free or DIY project?
- Who will fix errors that you may create?
It is Free – But places competitor ads on MY Website!
Most importantly, did you know that many of the free or low-cost hosting deals actually ask you what category your website is and then will place ads somewhere on your page with competing company ads?
Marketing is challenging enough – do you need to compete on your own web page?
Contact me if you would rather have someone help you with your website project.
Neal Resources Owner, Robin Neal, will be glad to discuss your project.